Mobile Marketing is a fairly new instrument when it comes to marketing. Therefore it is yet to be researched, in particular when it comes to efficiency and user acceptance. A lot of questions around the topic of Mobile Marketing remain unanswered, others are not even poperly expressed yet. We answer those questions and assist in making Mobile Marketing transparent and effectively usable.

The ifmm conducts studies to all relevant topics dealing with Mobile Marketing. From user behaviour of mobile phones to the acceptance of marketing messages to the research of international developments.

In this context, ifmm does also offer research by demand, which e.g. examines specific research subjects under an economical aspect.