• The „institute for mobile marketing“ – ifmm e.V. was founded in 2003 and is an established association, registered in Münster.
• Purpose of the association is the research and promotion of "Mobile Marketing" on a company, national, and international level for general interest.
• We take a look at the development of Mobile Marketing and its consequences for economy as well as society. Basic research results will be made available to the public.
• The „Institut für Mobile Marketing“ sees itself as a service organization where the rules of practice and science apply. According to this statement, it deals with the development and application of methods and theories to gain market data, to analyse and predict market situations and to determine the use of mobile marketing instruments.

The association is mainly dealing with the following areas:

• Research and development of Mobile Marketing in service, industrial and business areas.
• Promotion of regional, county and country departments, foundations, associations, economical, scientific and other organizations for the research of the consequences Mobile Marketing has for society as well as micro and macro economy.
• Assistance for associations and organizations in the preparation, running and managing of Mobile Marketing strategies and measurements.

We look at Mobile Marketing worldwide.

The different mentalities of humans are naturally also reflected in marketing. Concepts which work in Japan can easily and completely miss the consumer needs on the European markets.

The „ifmm“ researches and analyzes the development of Mobile Marketing worldwide. The observations of international markets enables to draw conclisions for the Mobile Marketing and its development. Based on this research, we develop concepts and reports for either international companies, looking to get into the German market, or German companies, looking to get into international markets.

We are most certainly willing to answer any questions regarding Mobile Marketing, from companies as well as the media. Give us a call or contact us via email.