Mobile Marketing. An Option for the future.

Today, Mobile Marketing is more than just a plain marketing meassurement; it is able to build up brands via a direct and personal approach and to intensify the customer relationship. As an integrative part of business and marketing strategies, Mobile Marketing can help companies to achieve their medium and long term marketing goals.

Use success factors.

Basing on the knowledge of the personal user behaviour as well as demographic and psychographic information, the user will be offered services which are individually designed for his wishes and demands. This enables a target-fixed one-to-one marketing, which offers the user a real surplus value and is therefore positively accepted – and this does not only apply to younger target groups.

What we can do for you.

Because of permanent developments in the technology area, Mobile Marketing is in a state of constant change.
What are the market chances with such a technology? From when on can it be used on the market? What chances does it offer for companies and consumers?

The UMTS topic is just one topic where the „Institut für Mobile Marketing” can offer answers. We analyze market situations, calculate prognosis, build reports and develop concepts around the topic Mobile Marketing.

Aim of the „ifmm“ is to raise the acceptance of Mobile Marketing by helping users to reach a high quality standard. On the following pages we will give you an overview about our services in detail.